Reflecting on our campaigns function

Reflecting on our campaigns function
Blog

As we continue to evolve as a new organisation, Enroute have made the considered decision to conclude our Campaigns function. This marks the end of a chapter in our journey, one defined by engagement with stakeholders and true change in the industry. In this post, we're taking the opportunity to celebrate the achievements of our flagship campaigns, and share our rationale for this decision.

Ditch the Print

Launched in early 2024, Ditch the Print was our response to the challenges faced by passengers using digital tickets on the Merseyrail network. Instances where travellers were penalised despite holding valid e-tickets highlighted a need for clarity in ticketing practices in Merseyside. Through this campaign, we:

  • Advocated for the recognition of digital tickets across the network, ensuring passengers are not unfairly penalised.
  • Highlighted the necessity for staff training to bridge the knowledge gap between frontline employees and digital ticketing systems.
  • Called for infrastructure upgrades, such as updated ticket barriers and staff equipment, to accommodate modern ticketing methods.
  • Sought transparency in ticketing policies, aiming to prevent future confusion and ensure consistent communication across all staff.

Our efforts culminated in raising public awareness and prompting discussions with transport authorities (including Transport Focus) about the integration of digital solutions in public transport. We’re really proud of our work, here.

Fix the Spine

Fix the Spine emerged as a cross-stakeholder call for the completion and expansion of the UK’s high-speed rail infrastructure. Recognising the pivotal role of a north-south high-speed corridor, we outlined key priorities:

  • Completion of London Euston station’s Phase 1, establishing it as the terminus of the high-speed spine.
  • Safeguarding space at Euston for Phase 2, allowing for future growth and full exploitation of the high-speed network.
  • Delivery of a Stafford Bypass line from Handsacre to Crewe, addressing Britain’s most significant rail bottleneck.
  • Protection of a future route between Crewe and Manchester, ensuring long-term connectivity and capacity.

Our campaign garnered significant support, including signatures of our joint open letter, from prominent organisations, including Greengauge 21 and the Campaign for Better Transport. Together as an integrated unit, we emphasised the imperatives of a comprehensive high-speed rail network. One of our most successful activities to date.

Why we're concluding campaigns, and what's next

The decision to conclude our Campaigns function stems from a strategic realignment of our resources and objectives. As a volunteer-driven organisation, we recognise the importance of focusing our efforts where they can have the most substantial impact.

By transitioning away from dedicated campaigns, we aim to dedicate time into enhancing our research capabilities, including building up our Transport Analyst team, influencing policy through our evidence-based work in our research.

While we move forward, the legacies of Ditch the Print and Fix the Spine remain integral to our identity. We have archived these campaigns on our website alongside various open letters. We extend our thanks to all who supported these campaigns, including our own volunteers, partners/co-signatories and the public. Your contributions have been helpful in driving change in these particular topics, so thank you.

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