Enroute launches its first Annual Group Strategy

Enroute’s core remit is to produce insights into why sustainable transport investment and usage is the right choice for the future of our nation, for the sake of the environment, economy, and social equity. As a Community Interest Company (CIC), Enroute has a clear directive to deliver for its communities and retain profit within the organisation, and the newly launched strategy helps lay out that vision.

Initially established as Sustainable Transport Midlands (STM) in mid-2021, the organisation underwent a rebranding in late-2023, becoming Enroute, and introducing its new 2050 Vision for Transport. The CIC’s inaugural Annual Group Strategy document spans the period from the 6 April 2024 to 5 April 2025.

Enroute is dedicated to shaping a future where sustainable transportation methods, encompassing active and public transport, thrive across England, Wales, and Scotland, becoming the optimal choice for daily travel. It envisions a society where transport systems are environmentally conscious, economically sustainable, and socially just, fostering healthier and more dynamic communities.

The Strategy clearly lays out the six key priorities for the next 12 months for the organisation:

• Goal 1: Strengthening the Board: Enroute aims to involve its Board of Directors more directly, with Directors actively contributing to research, proposals and public engagement initiatives; as well as growing the Board leadership.
• Goal 2: Building a secure financial future: Enroute is committed to developing a robust funding strategy; primarily relying on generous contributions, grants, and partnerships.
• Goal 3: Expanding our network: Enroute will actively connect with new stakeholders, from government agencies and advocacy groups to universities and local communities, creating a powerful force for change.
• Goal 4: Connecting with the public: Enroute will be upping its efforts on social media, sharing blog posts, and participating in industry events. It aims for its message to reach far and wide, inspiring people and organisations to make informed choices.
• Goal 5: Growing its team: Enroute is always looking for talented volunteers with a passion for transport and sustainability. And to fuel its research efforts, Enroute will aim to collaborate with external experts, bringing diverse perspectives to the table.

Harry Burr, Joint Chief Executive of Enroute commented: “Our core objective and organisational priorities are clear, and this year, our number one priority is to amplify impact and enhance exposure.

“We are striving for a more extensive, efficient, and appealing public transport and active travel network; with Enroute’s goal being to leverage our voice and efforts to advocate for a stronger and more widely used network and empower local communities. Our first campaign of 2024, Ditch the Print, to encourage Merseyrail to adopt a more user-friendly approach to its e-ticketing – is a good example of our proactive work in this area.”

David Frankal, Joint Chief Executive of Enroute added: “This strategy will guide Enroute in taking substantial steps towards growing and leveraging our influence, and advocating for a fairer and more sustainable transport future for Great Britain.

“We want to encourage anyone who wants to see greener, healthier and better transport options in local communities and across the country to get involved in our research or advocacy, by volunteering with us, supporting our campaigns and subscribing to our newsletter to keep up-to-date with our work. We’re particularly on the lookout for volunteers with fresh ideas for new research into transport concepts, issues or themes to join our team.”

To read the full strategy, please visit https://enroutecic.com/strategy.